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More and more agents are starting to become a part of their own marketing material, turning them into well established top producing and trusted agents. Including yourself in videos, establishes your own personal brand and help build a diverse portfolio to show potential clients what makes you unique. Your viewers are all potential leads and will remember your specific brand and feel more comfortable reaching out! Agents can also share valuable insights about the market, tips for buyers, or details about their listing. This really showcases their knowledge and positions themselves as experts in the industry.
Why video is becoming so important for marketing real estate
Enhanced Engagement: Videos are more engaging than static images or text. Listings with video receive 403% more inquiries than those without!
Showcase Properties Effectively: Videos allow agents to showcase properties in a dynamic way. They can highlight features that photos alone might miss, such as the flow of a space, the ambiance, and the surrounding neighborhood.
Building Trust and Connection: When agents appear in their videos, they humanize the process. Buyers feel more connected to agents who share their personality and expertise through video.
Increased Visibility: Video content drives a 157% increase in organic traffic from search engines. This means that properties marketed with videos are more likely to be seen.